Theme Based Restaurant Decoration - Practical (For Lecture Purpose)

THEME BASED RESTAURANT DESIGNING-PRACTICAL

Theme based Restaurant designing.

• Type of color
• Theme types – Formal and Informal
• Relationship of Menu and Theme in Restaurant
• Factors in selecting and designing the theme
 Clientele
 Cost
 Occasion
 Type of Menu
 Building structure etc

To achieve an impressive restaurant interior design, consider these five important elements:

1.    Consistent and obvious theme

Whether you want to renovate your restaurant or are in the stages of opening one, when coming up with the design, consider the concept of your dining establishment first. Is it Italian, French, Asian, casual dining, or fast food? Your restaurant concept should then translate to its interior. This basically means that if you specialize in Japanese cuisine, your restaurant shouldn’t be decorated like an Italian bistro.

The theme of your restaurant should also already be evident when your customers walk in. They should be met with the sights and sounds appropriate to your type of restaurant. In addition, you can make sure your restaurant concept is consistent by matching the look and feel of your establishment with your branding. Your clientele will always tie the two together so ensure that your interior, packaging, menu, advertisements, website, and even the exterior blend well together.

2.    Comfortable interior

Aside from showcasing your concept and brand, your interior design should also prioritize the comfort of your customers. The dining area should be able to accommodate guests comfortably without leaving them feeling cramped. It must also allow the restaurant staff to get around the tables and kitchen freely and without any accidents.

Dividing your establishment into strategic areas can help give your guests some level of privacy (and make them feel more comfortable) while they are dining. Even just one private room for parties will give you a boost in income since you will find people booking the area for family reunions, business meetings, etc. You don’t need to necessarily segregate your restaurant into established zones, especially if you have a small space. As a solution to this, give guests a chance to pick their own section by using movable dividers.

3.    Good lighting

The professionals at Interact Group, a design and fit out company, say that windows will provide your guests with (hopefully) stunning views. But aside from this, windows can do wonders to make your environment more inviting since they give your establishment natural light.

A great restaurant interior should make use of both natural and artificial light to ensure that it is bright enough inside so that customers can read the menu, a book, a newspaper, or documents from the office. However, the lighting should not be too harsh that customers can see the blemishes on the person’s face in front of them.

Using the right lighting fixtures will also help boost the mood in your establishment. For instance, if you want to create a warm feeling, you can use yellow or golden electric lighting. A fireplace and some candles will help establish this ambience, too.

4.    The right use of colors

Colors can also reflect the theme of your restaurant. As such, your establishment’s interior should carry your brand’s official hues. Color perception is connected to emotions, so make sure your restaurant showcases hues that invoke a feeling of joy among your customers.

According to experts, red and yellow are prominent in fast food restaurants since psychologists say these colors stimulate appetite. Fine dining establishments, on the other hand, use blue since it has a calming effect that causes diners to feel more comfortable and satisfied while they are in the restaurant.

5.    Inviting furniture, wares and decor

No customer would want to stay or return to a restaurant with hard chairs and old, dirty-looking tables. Having comfortable chairs and good-sized, appealing tables will be highly effective in inviting patrons and encouraging them to extend their stay and order some dessert or more drinks.

In addition, a great restaurant design trend you can consider, is to offer variety in seating. Include a bar for customers needing a quick bite, tables for the large families or groups, and booths for couples.

The choice of tableware also reflects on the restaurant and should thus be considered in the overall restaurant design. If you want to impress customers, avoid using flimsy and cheap silverware and plates that will give customers the impression that you are serving low-quality food.

Lastly, make sure you choose accessories such as paintings, table covers, centerpieces, and napkins that continue the theme of your décor.

PRINCIPLES OF DESIGN:

1.    SCALE AND PROPORTION:

Proportion is the law of relationship, which demands that all space divisions should be pleasingly related to each other and to the whole.  Restaurant should be preferably furnished with smaller furniture types and consistent patterns.  The furniture should be in proportion to the size and height of the room and its architectural features.

2.    BALANCE:

It is the principle of design, which produces a feeling of restfulness and contentment.  Balance deals with quantity or number in the arrangement, colour and distribution of pattern or plain surfaces.  Balance is the result of equalisation of attraction on either side of a central point.  Balance can be attributed to colours, texture, pattern and light. 

There are two types of balance:

Formal Balance and Informal Balance

Ø  Formal Balance:

Formal or symmetrical balance occurs when objects of equal size and weight are placed on each side and at equal distance from the centre.  When they are identical, the balance is symmetrical.

Ø  Informal Balance:

Informal or asymmetrical balance results when objects are arranged in such a way that a large one nears the centre, smaller ones away from the centre.  Both types of balances are attractive.  Formal represents intellect while informal represents feelings.  This also has emotional significance.

3.    RHYTHM:

This is the principle of design that suggests connected movement in a pleasant manner.  It can be obtained through a repetition of light, forms, and colours or through a progression of rise or continuous line movement.  Rhythm is achieved through repetition, progression, transition, opposition and radiation.

4.    EMPHASIS:

It is the principle of design that centres interest on the most important thing in the arrangement in a room. Emphasis may be centred on a painting, fireplace, window treatment or furniture grouping.  All other parts must be subordinated to the interesting point.  It is better to understand emphasized rather than over emphasized.  Emphasis can be created at any point in the room.  Dramatic use of art components creates emphasis i.e. large and unusual forms, different surface patterns, more light elsewhere and unusual texture and contrasting colours.

5.    HARMONY AND UNITY:

It is the expression of an agreeable combination of all the parts that are produced. In other words, if all other elements of design have been combined as per the principles, it inevitably results in unity. Unity and harmony demand that size, shape, textures, colours and ideas are pleasingly related e.g. a copper lamp would look charming in an ethnic arrangement but not in a modern formal one.